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“…brands focusing on customer
experience
achieve an average revenue
Experience
growth rate of 23%,
compared with 13% of
other companies surveyed.”
Driven
The advantage of having an experience driven
“…experiential
organizations had more than
organization
4 times the average profit and
more than 2 times the average
revenue.”
Sources: Accenture, CMO Council, Edelman, Blackhawk Network, Capgemini, InMoment (2017–2018)
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What about PDF?
40% of marketing budget is wasted
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Survey Results
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eBooks & Events &
Infographics Reports Data Sheets Newsletters
Marketing
Whitepapers Webinars
Leave
Pitches Proposals Product Tours Case Studies
Sales
behinds
Content Deliverable Best
Customer
Tutorials
Packs Presentations Practices
Informal Employee
Onboarding
Internal
Training Newsletter
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BORING & STATIC
91% of consumers want interactive content
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BLACK HOLE
90% of content goes unused & unshared
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BLIND
Zero Insights | Zero Optimization
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How do you better engage your clients?
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Survey Results
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Budget Skills
Send more PDFs?
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Engagement
time
Budget
Skills
Website Campaign?
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Engagement
time
Some image
Budget Skills
Personalized Video?
rla.to/igniteb2b
Engagement
time
Customer Content Experience Framework
Advance
Augment Access Adopt
Attract Increase reach Sales team & Follow up and
attention and & impressions customer extend the
inform the with the interaction relationship
customer customer throughout the
experience
ANALYSE
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CUSTOMER EXPERIENCE AT SCALE
MARKETING DOCUMENT
PDF
WEB
EXPERIENCE
Easy & Dumb Hard & Expensive
Output Output
Digital
Agencies
10 Signatures of
Document
Experiences that
Deliver Results
Outdated & static
Scattered information
Manual workflow
No insight
Survey Results rla.to/igniteb2b
428%
Increase in engaged visits
YoY
3,419
CTAs performed
e.g meeting requests
80K+
View on Accenture.com
new interactions
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“Information consumes the attention
of its recipients. Hence a wealth of
information creates a poverty of
attention”
Herbert A. Simon
Nobel Prize Winner in Economics
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36 Videos + 76 PDFs + 89 Events
1-click access to personalized content
4.2X
increase in engaged visits
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Q & A
Alex Shevelenko
Co-founder & CEO, RELAYTO
[email protected]
Interactive Version: rla.to/igniteb2b
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